When we design our careers around our lives—and not vice versa—we are more productive and more fulfilled.
That is our purpose at wrkfrce. To question the inherited wisdom that the only way to work is in an office from 9 a.m. to 5 p.m. And to help people and businesses realize their full potential by shedding the tyranny of location.
Digital transformation has made flexible and remote work possible. Many of us already knew this, but it took a global pandemic for the rest of the world to realize that the future of work was already here—it just wasn't evenly distributed.
As the future comes into focus, we need someone to talk to us as professionals striving to thrive and businesses seeking to adapt, not about us as trends or data points.
At wrkfrce we know that the future is already here; we know that how you work is more important than where you work; we know that “butts in seats” managers just need some new tools; we know that commuting in a car is as bad for the soul as it is for the environment; and we know that remote work is as good for a company's bottom line as it is for its employees.
Above all, at wrkfrce we know that offices are optional. That's why I left my job in San Francisco, got rid of most of my belongings, and moved, with my wife and Chihuahua, into a 27-foot Airstream trailer. To build a brand that can inspire and empower all of us to build our careers around our lives.
Here we go.